Welcome to Sowd! I am so happy you found your way here. You might be wondering who stands behind Sowd. To put a face to Sowd, I am excited to introduce myself and share the story of why I founded Sowd.
My name is Tom. I have always been into sports. During my childhood I loved playing tennis and football. When I got older, I started kickboxing and going to the gym. I also started looking into what I need to eat to improve my fitness - of course, you need protein. So I tried to follow a diet high in protein. However, I started questioning animal-based protein sources and looking into plant-based alternatives. Shortly after, I decided to follow a fully plant-based diet.
Having followed a plant-based diet for almost 10 years now, I kept looking for a plant-based protein bar that has clean, natural and minimal ingredients, while being tasty and sustainable, but could not find it.
I asked myself, ‘How hard can it be to create a bar like this?’. ‘Am I the only one who wants a bar like this?’
Surely not! So I decided to found Sowd.
My mission was to create a vegan protein bar exactly how I always wanted it to be. A bar that is full of flavour from natural ingredients with a smooth texture and a slight crunch. And is made with only a few plant-based ingredients.
After a lot of trial and error and experimenting, I came up with a recipe I was happy with.
This took almost 18 months!
I did not only want a tasty protein bar that was high in fibre and packed with vitamins. I also wanted to create a brand that is also sustainable! I love our planet and spending time outdoors. So contributing to the plastic waste that not only harms the green space around us but also our oceans, was not an option for me.
After a lot of research, I managed to get plastic free wrappers for my Sowd Protein Bars. This was a huge accomplishment! As a small start up business, this was almost starting to feel like an impossible task (sustainable materials are more expensive than plastic and ordering them in small amounts is even more expensive). After hundreds of emails and phone calls with different suppliers, I made it happen: My Sowd protein bars are wrapped in compostable material!
But I wanted to take it a step further, and thought how can Sowd be even more sustainable.
You Eat. We Sow A Tree.
We plant a tree for every Sowd Protein Bar you eat. Mangrove trees are one of the best trees at helping to keep our planet healthy. One Mangrove tree can remove 12.3Kg of CO2 from the atmosphere and a fully grown mangrove tree can produce enough oxygen for four people.
Sowd’s mission is to plant as many trees as possible and help make our planet a little greener.
I am proud of what I have achieved so far and I hope to continue improving the bars and having a positive impact on people's lives by providing healthy and sustainable snacks! I can’t wait for you to try the bars and I would love to hear what you think about them!
Tom